1. Who we are
BEAR is a skincare brand for teenage boys, made in England. The company behind it — and the data controller for the purposes of UK data protection law — is Outside the Hive Ltd (Company No. 16105355), trading as Bear Cosmetics Co., 3rd Floor, 45 Albemarle Street, London W1S 4JL.
If you have any question about your information, email hello@bearcosmetics.co.uk. A person reads it, not a robot.
2. What we collect, and where it comes from
We keep things minimal. Depending on how you interact with us, we may hold:
Sign-up details — your name and email address, which you gave us through a Meta (Facebook or Instagram) lead form or through our website, so we can tell you about BEAR before and at launch.
Correspondence — anything you send us by email, and our replies.
Order details — once our store opens: what you bought, your delivery address, and your contact details. Payments are handled by our payment provider; we never see or store your card number.
Website and advertising data — like most brands, we use the Meta pixel and similar tools, which collect information about how you found us and how you use our site (device, pages viewed, actions taken). This helps us understand whether our advertising works.
3. Why we use it, and our lawful basis
We use your information to: send you the pre-launch and launch emails you signed up for (consent — you can withdraw it any time by unsubscribing); fulfil and deliver orders and handle returns (contract); respond when you contact us (legitimate interests); measure and improve our advertising (legitimate interests, and consent where cookies or the pixel require it); and meet legal obligations such as tax and consumer-safety record keeping (legal obligation).
We do not sell your information. We do not use it for anything you would find surprising.
4. Who we share it with
Only the providers we need to run BEAR: our email platform (to send you the emails you asked for), our website host and store platform, our payment provider, delivery companies, and Meta in relation to advertising measurement. Each acts under contract and cannot use your information for their own purposes, except Meta, which acts as described in its own data policy. If the law requires us to share information — for example with HMRC or a regulator — we will.
5. How long we keep it
Email list details: until you unsubscribe, or until the list is cleaned of long-inactive addresses. Correspondence: as long as reasonably needed to deal with the matter. Order records: six years, because tax law says so. Advertising data: per the retention periods of the tools involved, which we keep as short as the platforms allow.
6. Age
BEAR is made for teenage boys, but our marketing is directed at adults — our advertising is targeted at people aged 18 and over, and our email list is intended for adults. We do not knowingly collect personal information from anyone under 18 through our marketing. If you believe a child’s details have ended up on our list, email us and we will remove them promptly.
7. Your rights
Under UK GDPR you have the right to: access the information we hold about you; correct it if it’s wrong; have it deleted; restrict or object to how we use it; take it elsewhere in a portable format; and withdraw consent at any time where consent is our basis (unsubscribing does exactly that for email).
To exercise any of these, email hello@bearcosmetics.co.uk. We will respond within one month. You also have the right to complain to the Information Commissioner’s Office (ico.org.uk), although we would appreciate the chance to resolve any concern with you first.
8. Keeping it safe
We keep your information on access-controlled systems, limit who can see it, and use reputable providers with appropriate security in place. No system is perfectly secure, but we treat your information the way we would want ours treated.
9. Changes to this policy
If we change this policy, we will update it here and revise the date at the top. If a change is significant, we will tell our email list directly.
Outside the Hive Ltd, trading as Bear Cosmetics Co. · 3rd Floor, 45 Albemarle Street, London W1S 4JL · hello@bearcosmetics.co.uk
Crafted with care on English soil, BEAR is built on a foundation of natural ingredients and high-performance actives, specifically selected for teenage skin.
Effortless, uncompromising skincare, rooted in timeless English quality.
For all skin types.
